Luxury & Custom Homebuilders
Strategic representation for distinctive homes, custom-build opportunities, and design-driven projects where understanding the details makes all the difference.
New Construction Sales & Marketing in Houston, Austin & San Antonio
Built on Relationships. Driven by Results.
Strategic real estate partnerships for luxury homebuilders, custom projects, and residential developments across Texas.
Houston · Austin · San Antonio
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Your Homes Aren't One-Size-Fits-All. Your Sales Strategy Shouldn't Be Either.
Schroeder & Co. is a relationship-driven, multi-market real estate team specializing in builder partnerships and new construction sales, with a focus on luxury homes, custom construction, and boutique residential development, supported by the resources and national reach of SERHANT.
We believe exceptional homes deserve more than conventional marketing. Our approach combines market insight, thoughtful positioning, agent relationships, and hands-on representation to connect distinctive properties with the buyers who will appreciate them.
Backed by the national reach of SERHANT., Schroeder & Co. delivers the attention of a boutique team with the resources of a global real estate platform.
Different Visions. One Strategic Partner.
From one-of-a-kind custom homes to thoughtfully planned residential communities, we work with builders and developers who value strong relationships, intentional positioning, and a sales strategy built around their product.
Boutique & Small-Scale Residential Developers
From a collection of homes to an emerging neighborhood, we help builders introduce their vision, connect with qualified buyers, and establish momentum.
Production Builders & Residential Developers
Coordinated sales and marketing support for standing inventory, community launches, and multi-community portfolios across our Texas markets.
Land & Lots
Strategic positioning for land and finished lots, connecting landowners and developers with the right builders and buyers.
Built Around Your Business. Not Just Your Listings.
Our approach starts with understanding your business, identifying opportunities, and developing a strategy that supports both immediate sales and long-term growth.
01
Market Intelligence
Competitive positioning, pricing strategy, buyer demand, and product feedback.
02
Sales Execution
Lead conversion, inventory movement, negotiation, and contract management.
03
Builder Visibility
Strategic content, pre-market exposure, community marketing, and relationships that extend beyond traditional listing marketing.
04
Portfolio Growth
Coordinated representation across communities, markets, and future developments.
Beyond the Individual Home.
Our approach extends beyond individual listings to support builders and developers managing multiple homes, communities, and markets. Areas of focus include:
- Community launches and market introductions
- Standing inventory positioning and sales
- Competitive pricing and incentive strategy
- Buyer engagement and lead conversion
- Cross-community sales coordination
- Multi-market builder representation
- Ongoing market feedback and sales strategy
Local Expertise. Multi-Market Reach. A Different Level of Exposure.
Schroeder & Co. brings together locally connected agents across Houston, Austin, and San Antonio with the media, marketing, and national network of SERHANT. One coordinated team. Multiple Texas markets. A strategy designed to connect the right buyers with the right opportunities.
The SERHANT. Advantage
- 52B+
- Global Impressions
- 10M+
- Followers
- 1,179
- Media Placements
SERHANT. figures, past 12 months.
Texas Market Coverage
- Greater Houston, from the Inner Loop to Brookshire, Needville, and Magnolia
- Greater Austin, from Spicewood to Georgetown
- Greater San Antonio, including New Braunfels and Boerne.
Experience That Goes Beyond the Listing.
We've worked alongside Texas' major homebuilders across Houston, Austin, and San Antonio, and we've seen the backend of how those businesses are built: how they structure releases, manage inventory, engineer incentives, and scale reach across communities and markets. Now we bring that perspective to builders and developers ready to grow.
Schroeder & Co.
- 1,500+
- Families Served
- $500M+
- Sold
- 100%
- 5-Star Google Reviews
SERHANT. New Development
- $10B+
- in New Development Sold
SERHANT. new development sales, as reported October 2025.
We Understand the Model
We've seen how high-volume builders structure their sales, pricing, and inventory to scale. We apply that thinking to custom homes, boutique communities, and growing portfolios.
Strategy Built to Expand Reach
Positioning, release timing, incentive structure, and agent engagement designed to put your product in more markets, in front of more buyers, without diluting the brand you've built.
National Platform, Local Execution
The new development marketing and media reach of SERHANT., executed by agents who live and sell in your market.
Before You Ask.
What builder services does Schroeder & Co. offer?
Our builder services include new construction pricing and positioning, pre-market exposure, community launches, standing inventory sales, incentive strategy, agent engagement, and land and lot positioning across Houston, Austin, and San Antonio.
Have you sold new construction before?
Yes. We've worked alongside Texas' major homebuilders across Houston, Austin, and San Antonio and seen how their businesses are modeled to scale. Our team has served more than 1,500 families with over $500M in sales, backed by the SERHANT. new development platform.
What does Schroeder & Co. do for builders and developers?
We handle new construction sales and marketing for custom homebuilders, boutique developers, and production builders across Houston, Austin, and San Antonio, including pricing and positioning, pre-market exposure, buyer engagement, negotiation, and contract management.
Do you work with production builders or only custom builders?
Both. We represent luxury and custom homebuilders, boutique and small-scale residential developers, and production builders managing standing inventory, community launches, and multi-community portfolios.
How do you price new construction?
We start with the project itself, what it's competing against, and who the buyer is. Pricing and positioning are set before launch, then we adjust based on how buyers actually respond.
What does pre-market look like?
We start building demand before your homes are listed. That means early exposure through our agent network, the SERHANT. platform, and targeted marketing, so buyers are ready when you launch.
Can you help move standing inventory?
Yes. We reposition standing inventory with updated pricing and incentive strategy, refreshed marketing, and direct outreach to buyers and agents.
Do you represent land and lots?
Yes. We help landowners and developers position land and finished lots for the right builders and buyers.
What areas of Texas do you cover?
Greater Houston, from the Inner Loop to Brookshire, Needville, and Magnolia; Greater Austin, from Spicewood to Georgetown; and Greater San Antonio, including New Braunfels and Boerne.
Let's Talk About Your Project.
Whether you're planning your next community, moving existing inventory, or exploring a more strategic sales partnership, we'd like to understand what you're building. We'll start with a conversation about your goals, your market, and where Schroeder & Co. can add value.