Spec and Custom Builders
We help you price it, position it, and sell it, ideally before it's finished.
New Construction Sales & Marketing in Houston, Austin & San Antonio
Creating Demand, Driving Sales
Discuss Your ProjectWe sell new construction before the market catches up.
We partner with builders from the first plan to the final closing. Pricing, product input, marketing, and buyers, all handled by a team that knows what Texas buyers will pay for.
Who we work with.
New Home Communities
From launch to final phase, we keep momentum and buyers moving through every release.
Land and Lots
We help landowners and developers position lots for the right builders and buyers.
The Process.
01
Position
Pricing, floor plans, and finish input based on what buyers in your area are actually paying for.
02
Market
Photo, video, and marketing that shows buyers how it feels to live there, not just what's inside.
03
Connect
We build demand before launch day. Your homes reach qualified buyers early through our agent network, pre-market exposure, and targeted marketing, so momentum is there from the start.
04
Negotiate
Strategy wins negotiations. We go into every offer knowing your goals and the market, and we structure deals that protect your margins from contract to close.
The SERHANT. Advantage
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SERHANT. figures, past 12 months.
Builder questions, answered.
How do you price new construction?
We start with the project itself, what it's competing against, and who the buyer is. Pricing and positioning are set before launch, then we adjust based on how buyers actually respond.
What does pre-market look like?
We start building demand before your homes are listed. That means early exposure through our agent network, the SERHANT. platform, and targeted marketing, so buyers are ready when you launch.
What types of builders do you work with?
We focus on spec and custom builders and new home communities across Houston, Austin, and San Antonio.
What areas do you cover?
We have local teams in Greater Houston, covering the inner loop and beltway through out Brookshire, Needville and Magnolia, Austin, from Spicewood to Georgetown and throughout San Antonio, from New Braunfels and Beorne.
Let's talk about your project.
Whether you've got the land or need to find it, send us a message and we will take it from there